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Branding the global travel chainBranding the global travel chain
15-Feb-2007
One of the world’s largest brand owners encapsulated the conference theme on day two of the symposium with a thought-provoking view of how it is approaching partnerships beyond its traditional confines
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Diageo Global Travel & Middle East managing director Ron Anderson stressed the many opportunities that the travel experience affords to brands that are able to send “consistent but different” messages........
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