Branded approach keeps Osaka Kansai on track

John Rimmer

15-Oct-2005

External threats, alongside increased competition in the Japanese aviation market, have led to a challenging retail environment at Osaka Kansai airport in recent years. But new brand boutiques have helped ease the pressure, as John Rimmer discovers

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The importance of fashion boutiques to Japanese duty-free is best illustrated at Osaka Kansai, the country's second-biggest airport. Following the introduction of new branded stores in March and the renovation

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(13-Sep-2003) - Japan?s second biggest airport Osaka Kansai is to get 260sq m (2,800sq ft) of new space for fashion brand boutiques, airport authority Kansai International Airport Co (KIAC) has told TRW.
(3-May-2003) - JAPAN. The plan to create new retail space at Japan?s second biggest airport Osaka Kansai is to go ahead despite a severe drop in traffic at the location.
(31-Aug-2001) - JAPAN. A row over new retail space has erupted at Japan?s second biggest airport, Osaka Kansai.
(6-Nov-2002) - JAPAN. The annual review of Osaka Kansai International airport?s duty-free business has revealed the impact of intensified competition from Tokyo Narita and the continuing economic downturn on retail sales at Japan?s second biggest airport. A dip in passenger numbers since April?when a second runway was added at Narita, increasing capacity and attracting travellers away from Kansai?resulted in a disappointing summer for retail at Osaka.