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13-Aug-2007
Strong branding on board P&O Ferries is apparent throughout its vessels from the dining areas to the shops, and is particularly evident in its jewellery and watch outlets. The ferry operator talks to Lorna Strickland about the thinking behind the strategy
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Passengers on board P&O Ferries’ cross-Channel vessels can choose from a wide range of brands. In a bid to enhance the shopping experience for travellers, the operator has recently revamped........
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