Bowmore unveils new exclusive range

Joe Bates

18-Dec-2006

Morrison Bowmore is to introduce an exclusive range of duty-free whiskies for its flagship single malt brand Bowmore as part of an extensive, five-year £20m ($39m) investment plan

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Other initiatives announced to boost sales of Bowmore in the brand’s key markets of Asia, the US and duty-free include a new bottle shape and packaging design for the range,........

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(15-Sep-2005) - Scotch whisky manufacturer Morrison Bowmore is to launch three duty-free exclusive 12yo malt whiskies at this year's TFWA World Exhibition
(1-Oct-2006) - Morrison Bowmore has launched a high-end travel-retail exclusive vintage Bowmore whisky, a first for the Islay malt brand
(15-Oct-2004) - At TFWA World Exhibition Morrison Bowmore will be exhibiting what it claims is the oldest and most expensive Lowland single malt whisky ever produced
(23-Oct-2007) - The company’s premium liquor promotions at Manchester and Birmingham airport stores exceeded expectations with sales reaching 13% above target
(16-Jan-2003) - Morrison Bowmore Distillers has extended its UK duty-free and travel-retail distribution portfolio with four new brands. From January 6 2003, the supplier has taken on the distribution of Campari, Skyy Vodka and Cinzano.