Bonardo and Chocolat Frey renew partnership

BTR had worked with Chocolat Frey for six years, effectively as its travel-retail sales and marketing arm, helping to establish the Swiss Delice brand.

In December 2002, when BTR was expecting its contract to be renewed, Chocolat Frey took responsibility for travel-retail in-house. BTR later created a Swiss Chocolate Temptations concept on behalf of Chocolats Villars, Maestrani/Munz, and Sechan’s Swiss Mini Golds.

The new agreement is not a complete U-turn, however, as BTR will now be working only in selected markets. Chocolat Frey head of travel-retail Christina Mattich said: "I wasn’t with the company when the split occurred and I believe we are lucky to be together again. BTR is part of the team and will be a tremendous help, although Chocolat Frey will take the lead on the Swiss Delice brand."

Mattich stressed that Valora Trade would continue as its travel-retail partner in the Nordic region, but added: "This year we will share Bonardo Travel Retail’s stand at the Duty Free Show of the Americas and at the Asia/Pacific exhibition.

"We have ambitious targets in the travel-retail market and we are convinced that Alain Bonardo and his team are the right partners to support us in reaching our target. We are looking forward to a fruitful and beneficial collaboration."