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Bologna airport harnesses brand powerBologna airport harnesses brand power
Gavin Lipsith
15-Apr-2005
ITALY. Branded boutiques from local luxury goods companies are driving commercial growth at Bologna airport
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The airport has reported an increase in spend of 40% since it implemented the branded strategy in late 2001 and is planning to add more than 1,000sq m (10,765sq ft)
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(2-Sep-2003) - Italian sports car and Formula One brand Ferrari is actively seeking travel-retail sites for smaller versions of its downtown lifestyle store concept.
(9-Jul-2007) - Luxury leathergoods company Furla has added its name to the airport’s strong Italian fashion line-up
(25-Apr-2008) - The agency will review the layout and product mix of the airport’s existing retail offer
(5-Nov-2003) - By Joe BatesGrappa manufacturer Distilleria Bottega is to open its first travel-retail store at Bologna airport in mid-December.
(15-Nov-2006) - Italian luxury chocolate manufacturer Venchi is preparing to expand its fledgling retail operation (DFNI December 1 2005) in Italy and beyond and has begun talks with a view to adding premium ice cream to its offer
