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Blue Water Bridge rethinks pricing policy after downturnBlue Water Bridge rethinks pricing policy after downturn
Tina Milton
15-Mar-2006
Canadian border retailer Blue Water Bridge Duty Free is to adjust its pricing strategy to make its beauty offer more attractive to US consumers in view of the strong Canadian dollar
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Sales in the beauty category have decreased owing to a fall in spend from US consumers and 2005 sales levels were down by over 10% on the previous year.
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