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Blending heritage and innovationBlending heritage and innovation
John Rimmer
1-Nov-2005
As the beauty brand approaches what he calls "a critical year", Estée Lauder global brand president John Demsey talks exclusively to John Rimmer about the challenges ahead for one of the industry's leading companies
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If you're a renowned beauty brand with a rich history, the chances are you have a delicate marketing trick to pull off. Do you focus on the legacy and heritage
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(15-Apr-2005) - Andrea Robinson has been named chief marketing officer for the Estée Lauder brand
(1-Nov-2005) - Estée Lauder global brand president John Demsey has restated the beauty house's commitment to travel-retail, promising a "cleaner, more consistent approach" to the market
(1-Nov-2004) - Beauty house Estée Lauder has announced two senior management changes as part of its global development strategy
(1-Nov-2004) - The group's global development strategy enters a new phase as it aims to strengthen brand acquisition functions, grow representation in non-department store markets and develop its eponymous beauty brand
(4-Aug-2005) - The long-serving Estée Lauder executive takes on overall responsibility for the brand's stable-mate Mac
