Blackjack expands airport promotion business

Andrew Pentol

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UK promotions and marketing firm launches European business serving airport retailers and brands

UK promotions and marketing company Blackjack, which works with several high-profile clients including World Duty Free (WDF) and Calvin Klein, has formed a new division to target European airport retailers and brands. Airport Promotion Agencies (APA), a pan-European promotional partnership will operate in 70 airports across Europe, with Blackjack providing design and creative capabilities.

APA will give airport retailers and brands across Europe access to 20,000 trained sales and customer service staff, as well as state-of-the-art training and recruitment facilities, according to the company

Blackjack CEO Bezhad Saednejad said:  “APA will improve and set the standard for airport promotional activity anywhere in Europe. Airports, retailers and brands will benefit from the wealth of experience, resources, facilities and expertise to effectively run branded activity in airports to drive sales.”