Black Bush woos young consumers

13-Jul-2001

Article Preview:

?World Brands Duty Free (WBDF) has repackaged its Irish whiskey Black Bush in an attempt to gain favour with younger consumers. The whiskey is now housed in a sleek black........
Login To Read More | Subscribe To Read More
Your Comments On This Article

Name:
Email:
- Not displayed on website
Comments:
Please note:
Only alpha-numeric characters allowed for comments
Security Image:
Please enter image text in the security code field
Security Code:
 

Related Stories

Articles bearing the symbol  require subscription.

(9-May-2002) - Just as it is rich in a variety of cultures, economies and politics, Asia has a diverse group of young consumers with different outlooks. Grey Insight director Miranda Li focuses on understanding young consumers in the Greater China area.
(5-Nov-2003) - Camus has launched a distinctive new XO cognac to tempt older Scotch drinkers back into the cognac category.
(14-Jan-2004) - George W Bush may believe the weakness of the US dollar will give his re-election prospects a boost, but few in the travel-retail world will thank him for keeping the value of the currency as low as it is today.
(9-May-2002) - Breaking from tradition, Asia?s young consumers are embracing inter-regional travel.
(24-Jul-2001) -