Bijoux Terner continues expansion drive

20-Mar-2002

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Travel retailer Bijoux Terner is continuing its rapid expansion in both duty-free and domestic markets, and has created a new shopping concept that it is displaying on the trade floor at this week's show.

The company operates 725 outlets worldwide, both duty-free and duty-paid, in airports, cruiseships and seaports.

Bijoux Terner has strong ties with duty-free operators such as Weitnauer America and DFS Group. "We have operations with Weitnauer in the airports of Mexico, Nicaragua, Barbados, Aruba, Trinidad and Bolivia," said proprietor Moni Terner. "We also have shops onboard 86 cruiseships."

Its latest opening is a store aimed at travelling shoppers in San Francisco's Hilton Hotel.
"The shop in San Francisco is a new concept, and this is what we are showing on the trade floor," continued Terner. "All the walls and fittings are made of glass, so all the passenger sees is the merchandise. It will cover 1,000sq ft (93sq m)."

The company has made its name by developing a unique concept. "Every item in our shops costs $10," Terner explains. "We offer accessories such as sunglasses, scarves and ties and, of course, jewellery. Every item comes with a one-year guarantee."

Commenting on the company's success, Weitnauer America president and ceo Jos? Gonzalez said: "In our airport operations, the company's corners and stores-within-stores have more sales per square metre than any other category."


 

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