Beschle opens Singapore store ahead of Asia/Pacific show

Nicole Mezzasalma

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The chocolate company said the boutique concept can be “easily adapted” for the travel-retail channel

Swiss chocolate supplier Beschle has opened its first boutique in Singapore (pictured below) ahead of next week’s Tax Free World Association Asia Pacific exhibition. The store has been described by the company as a showcase in the region and “demonstrates Beschle’s heritage and passion for luxury”, it said in a statement.

Beschle managing director Dominic Beschle said: “We are extremely proud of our new boutique in Singapore. We can show exactly how luxury confectionery can be presented and this concept can easily be adapted for travel-retail.”

At the TFWA Asia Pacific show, the company will present its travel-retail range, which includes six different collections developed specifically for the duty-free channel such as Gold Truffle, Ladies and Boudoir.