Berrie promotion boosts spend

15-Jun-2005

Working with its retail partners, plush toy supplier Russ Berrie has launched a campaign to boost passenger spend

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The company's duty-free division is offering retailers the chance to sell its products at lower prices when customers make other purchases.

The supplier first tested the promotion with Abu Dhabi

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(1-Apr-2003) - Toy and gift supplier Russ Berrie increased its travel-retail sales by 30% in 2002, according to the company.
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(1-Sep-2003) - Plush gifts supplier Russ Berrie has reported a 25% increase in inflight sales for the first half of 2003 compared with the same period last year.