Belvédère and Nuance agree liquor deal

Nicole Mezzasalma

Print Article E-Mail Article E-Mail Author

The retailer will list several vodka and cognac brands at its European locations

Liquor distributor Belvédère Duty Free and The Nuance Group have signed an agreement to list a number of vodka and cognac brands in all of Nuance’s European duty-free stores. The deal includes the Danzka Vodka portfolio as well as Belvédère’s Sobieski Estate and Wisent vodkas from Poland and Marie Brizard liqueurs and Gautier cognacs.

Belvédère Duty Free regional director Europe Henrik Frandsen said: “This is an important new partnership for us as it makes Danzka a core vodka for Nuance in Europe and adds important new outlets for our other premium spirit lines. Nuance airport locations include those in Stockholm, Cyprus, the United Kingdom, Portugal and Switzerland, as well as Nuance’s diplomatic operation in Geneva.”

Belvédère claims that Danzka is the fourth best-selling premium vodka in global duty-free and that Sobieski ranks in seventh place, with sales in excess of 2.2m cases.