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Belgian Sky Shops rethinks Brussels chocolate strategy: DFNI Exclusive by Michael EatonBelgian Sky Shops rethinks Brussels chocolate strategy: DFNI Exclusive by Michael Eaton
Michael Eaton
1-Jan-2005
Belgian Sky Shops (BSS) is keen to rethink its confectionery strategy, stock more mass-market brands and test some elements of category management once it gains additional space from the redevelopment of the non-Schengen terminal at Brussels Zaventem airport in March
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BSS has traditionally favoured Belgian chocolates and in recent years has concentrated on products from Godiva Chocolatier, Neuhaus and its own company Vanparys, manufacturer of Corné Port-Royal, which it purchased
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