Becca Cosmetics makes Asia/Pacific debut at Changi

Nicole Mezzasalma

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The launch of the cosmetics brand’s first dedicated counter in the region was attended by Becca founder Rebecca Morrice Williams

Cosmetics supplier Becca has opened its first Asia/Pacific location at Singapore Changi airport terminal three. The dedicated counter, located within Nuance-Watson (Singapore)’s Perfumes & Cosmetics megastore in T3, features a make-up table top and a high stool for customers to be given on-the-spot makeovers. The launch was attended by brand founder Rebecca Morrice Williams, Becca CEO Steven Schapera and national sales manager Nathan Snare.

Nuance-Watson (Singapore) category manager Chillie Por said: “We wanted to revitalise our cosmetics offerings and introducing Becca gave us that opportunity; it also supports us in our effort to constantly raise the excitement level, ultimately making Changi airport the shopping destination for beauty.”