BeautyZoom launches new Internet eye on Asian markets

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BeautyZoom.com, the online division of Beauty & Business, has launched "Watch'Asia", a regular monitoring of Asian beauty highlights through the lens of the major industry websites. The Internet is now a privileged observatory of what is happening today in Asia within the beauty world, said the company.

BeautyZoom will utilise Asian-speaking beauty watchers to monitor websites for the changing landscape of the Japanese, Chinese and Korean beauty markets.

Jerome Goldberg, BeautyZoom marketing manager commented: "Until now the language barrier was a major problem to many, diverting them from exploring these sites. Thanks to Watch'Asia, they will now have access to a deeper understanding of these countries and consumers.

"This new service devoted to professionals, has been made possible thanks to several factors: our 25 years experience in the beauty industry, two years of net experience through BeautyZoom, and our international network of beauty watchers," he said.

• Watch'Asia is available on a yearly subscription, and is based on quarterly reports and email alerts.