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Beauty sales miss take-off at KLMBeauty sales miss take-off at KLM
Tina Milton
13-Dec-2003
KLM Royal Dutch Airlines is to reduce its inflight cosmetics and fragrance offer from March 2004 because of disappointing sales
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The carrier will reduce its women's fragrance range from 16 to 14 products and its men's fragrance line-up from 14 items to 10. The cosmetics offer will lose two references,
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(15-Apr-2004) - Dutch national carrier KLM Royal Dutch Airlines has announced it will be expanding its inflight electronics offer
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(30-Jan-2006) - The Dutch airline plans changes to its inflight assortment in a bid to stimulate growth
(1-Sep-2005) - TAP-Air Portugal is to make changes to the duty-free range featured in the next issue of inflight catalogue On Air by slimming down the selection of beauty products to give extra space to gift items
(28-Jun-2003) - NETHERLANDS. KLM Royal Dutch Airlines is to present a fresh onboard retail offer this month in a bid to improve sales, which have struggled since the Iraq war and the outbreak of SARS in Asia.