Beauty Lounge boosts spend at Frankfurt

1-Dec-2005

Gebr Heinemann has reported strong sales following the introduction of the Beauty Lounge promotion at its Frankfurt airport shop in terminal 1B east last month

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The pilot project, created by Heinemann in association with Shiseido, Clarins and La Prairie, resulted in an increase in average passenger spend on fragrances and cosmetics of 4.4% in the

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