Beauty: A voice for fragrance

18-May-2001

The Asian duty-free business hasn?t always welcomed new fragrances with open arms, and neither have the region?s consumers. In Asia, retailers are much more likely to attract customers if they highlight the latest skincare or make-up item, rather than a new scent. So why are more prestige beauty suppliers trying to tempt this consumer with their latest creations? Neena Dhillon finds out.

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?The fragrance wardrobe of Asian consumers is expanding, even in Japan where the culture has traditionally been scent-wary. While Australians and New Zealanders are traditionally the highest-spending fragrances consumers in........
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