Add to Favorite
Magazine 
Magazine
Be Delicious gets exclusiveBe Delicious gets exclusive
1-Dec-2005
Estée Lauder division Aramis and Designer Fragrances plans to capitalise on the success of the DKNY Be Delicious franchise with the launch of travel-retail exclusive Delicious Kisses. The pink version of the original fragrance Be Delicious will be launched in spring 2006.
Article Preview:
Estée Lauder executive director of marketing Aramis, Crème de la Mer, Jo Malone and Origins travel retailing worldwide Israel Assa commented: "We are doing a lot of work on DKNY.
........Your Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(1-Nov-2004) - Estée Lauder revealed its latest DKNY fragrance, Be Delicious, at a cocktail party at the Hotel Majestic in Cannes
(1-Apr-2003) - Estée Lauder?s Aramis and Designer Fragrances division has signed a multi-year deal with tennis star André Agassi involving the establishment of a new fragrance slated for global launch in September.
(2-Apr-2003) -
(18-Dec-2001) - Estée Lauder?s recently formed Designer Fragrances division is set for new acquisitions to increase its designer fragrance portfolio and help expand its presence in Europe.
(15-Apr-2003) - By Jane Labous
