Bassett’s range turns fruity

1-Nov-2004

Cadbury Schweppes International Travel Retail (CSITR) has created a novel twist for its Bassett's range by launching Fruit Allsorts

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The new sweets bear a visual resemblance to the famous Liquorice Allsorts, but don't contain liquorice. They have already been piloted in the UK domestic market, with £4.7m ($8.6m) of

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