Baselworld to reap benefits of buoyant market

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The 2004 Baselworld Watch and Jewellery show gets underway this week with the industry looking forward to a more positive year for the category

The 2004 Baselworld Watch and Jewellery show gets underway this week with the industry looking forward to a more positive year for the category. After the troubles of SARS and the war in Iraq in 2003, it is hoped that this year will see a return to confidence for the industry. More than 2,100 exhibitors in the watch and jewellery sector from 43 countries will unveil their very latest models and collections. The layout of the show has been reorganised, with all the exhibits now in one location, after the experiment of a Hall of Nations in Zürich last year.

The organisers said that this would provide the "ideal infrastructure" for all exhibitors and visitors. Organiser Messe CH said: "Baselworld demonstrates that the luxury goods sector is still a reliable and buoyant contributor to the economy, even against the background of today's global economic situation, which still remains challenging." The show, which runs from April 15 to 22, is set to attract 80,000 visitors.

Companies such as Nina Ricci, Bvlgari, Versace and Swatch will be at the show. Watches and accessories supplier Tick Tack will also be in attendance, with its latest collection of Police branded items (Hall 1.1, booth D13). Tick Tack is the licensee for Police timepieces, which it is exhibiting at the show. The collection ranges in price from Euro80-219 and are available in domestic and duty-free markets.