Baltona opens children’s store at Warsaw

Nicole Mezzasalma

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The retailer claims the Kid’s World concept is the first dedicated shop for children’s products in Polish duty-free

Polish duty-free operator Baltona has opened a new store dedicated to children’s products at Warsaw Frederic Chopin airport terminal one. The 160sq m (1,722sq ft) Kid’s World concept, which opened on August 1, is the first store specifically targeting the youngest customers and their parents in the country’s duty-free sector, according to the retailer, and offers toys, books, DVDs, cosmetics, fashion products and watches.

Baltona added that the store features “original architectural solutions, proper lighting and a vibrant colour scheme” to cater for its target audience. A playing corner is also available to help parents entertain their children while waiting for their flights.