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Ballantine’s putts golf in the spotlightBallantine’s putts golf in the spotlight
28-Aug-2008
Golf sponsorship drives duty-free marketing strategy
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Duty-free is playing a key role in Chivas Brothers’ new golf-focused marketing strategy for Ballantine’s. The link between golf and the whisky was forged soon after last year’s £40m ($79.5m)
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(10-Nov-2008) - The brand has introduced a series of in-store promotions at airports across Europe before the Ballantine\'s Golf Championship in 2009
(6-Mar-2008) - Travellers who purchase Ballantine’s products can win a golfing trip to Korea and Scotland and limited edition prizes
(23-Aug-2006) - Golf bag promotion increases Ballantine's whisky sales by up to 72% at Asian airports
(1-Sep-2002) - Pernod Ricard World Trade (PRWT) has begun to roll out a new travel-retail promotion of The Glenlivet, one of the malt whisky brands acquired from Seagram.
(29-Mar-2006) - The Hong Kong retailer is to try its hand at golf course management at Hong Kong International airport's SkyCity Nine Eagles golf course