Ballantine’s launches golf promotion in Asia

Nicole Mezzasalma

Print Article E-Mail Article E-Mail Author

Travellers who purchase Ballantine’s products can win a golfing trip to Korea and Scotland and limited edition prizes

Pernod Ricard Asia Duty Free has launched a promotion at airports in the Asia/Pacific region as part of the Ballantine’s Championship, the first European golf tournament to be held in Korea. The Timeless Impression promotion began in January and will run until the end of March. Travel-retail customers will receive a free Ballantine’s Championship golf bag with any Ballantine’s purchase at selected duty-free stores. They can also enter a prize draw to win a trip to Jeju Island, Korea, including business class tickets, one day of golf practice at the Pinx golf course and a follow-up trip to St Andrews in Scotland.

To support the promotion, in some stores travellers can take part in a putting competition and an interactive game which challenges their knowledge of Ballantine’s, Scotch whisky in general and the Ballantine’s Championship European PGA Tour. Through both activities they can win limited edition Ballantine’s prizes, including an exclusive Ballantine’s Championship luggage tag.

Pernod Ricard Asia Duty Free regional marketing manager Gloria Song said: “The shared heritage between golf and Ballantine’s provides an exciting opportunity for Pernod Ricard.  This region-wide duty-free execution coincides with the golf championship to provide consumers with a new level of appreciation for Ballantine's Scotch and golf. The promotion has been very successful at Seoul Incheon and Hong Kong International airports so far. There has been a high consumer participation rate in both the competition and the interactive and putting games. We will continue to increase the exposure of the brand across Asia airports and will expect to see record-breaking results in the upcoming months.”

Participating airports include Korea Incheon, Korea Jeju, Hong Kong International, Singapore Changi, Bangkok Suvarnabhumi, Tan Son Nhat International, Bali Denpasar, Hawaii and Saipan. Travel retailer DFS Group is also running the promotion at downtown locations in Bali, Hawaii and Saipan.