Baja Duty Free plays the loyalty card

2-Apr-2008

After opening its seventh store along the US border with Mexico, Baja Duty Free plans to open more shops this year while continuing to offer a variety of incentives in its existing outlets. Andrew Pentol speaks to Baja Duty Free marketing manager Irene Rojas to find out more

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It is an exciting time for Fairn & Swanson’s retail division Baja Duty Free. In December it opened its seventh store on the US border with Mexico at Laredo, Texas.

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(23-Oct-2003) - US/MEXICO. Fairn and Swanson?s retail division Baja Duty Free has said closer partnerships with suppliers and a strong focus on in-store promotions have boosted volumes at its Mexico/US border stores in recent months.
(21-Jun-2007) - Fairn & Swanson is to continue its expansion plan by opening an outlet at Laredo in Texas.
(15-Oct-2006) - Baja Duty Free has reported strong growth in sales of Philip Morris brands at its Las Americas store in San Ysidro following the installation of new furniture supporting the supplier's Marlboro brand family