Back from the dead
John Rimmer
1-Feb-2006
The collapse of Swissair in 2001 was the defining moment in a period of intense crisis for the aviation industry. The carrier's re-emergence as Swiss International Air Lines, and the fresh emphasis placed on its inflight sales business, offers encouragement to the industry as a whole. John Rimmer reports
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To a nation that prides itself on its efficiency, the collapse of Switzerland's national carrier Swissair in 2001 was the most humiliating episode in the country's recent economic history. The
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Back from the dead
