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Bacardi targets Dewar’s for global expansionBacardi targets Dewar’s for global expansion
1-Jul-2004
Two new products in the Dewar's portfolio will be central to Bacardi's plans to expand its presence in the Scotch whisky market later this year
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Two new products in the Dewar's portfolio will be central to Bacardi's plans to expand its presence in the Scotch whisky market later this year. The company's existing products, White
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(5-Nov-2003) - Bacardi-Martini is extending its Dewar?s Scotch whisky brand with two super-premium references, and believes the growing brand has significant untapped potential.
(15-Oct-2004) - Bacardi is extending its range of Dewar's whiskies at TFWA World Exhibition with two new super-premium references, Founder's Reserve 18yo and Signature.
(1-Apr-2006) - The managing director of Bacardi Global Brands' new worldwide travel-retail and duty-free division Maurice Doyle has explained the strategy behind the supplier's decision to create a dedicated department for the market. He told DFNI that consistency of communication and of product availability would be the company's main goals
(8-Jul-2004) - The internal debate about whether to launch an initial public offer may continue at Bacardi, but this has not stopped the supplier from reasserting its reputation as one of the most innovative companies in the liquor industry. John Rimmer talks to Bacardi Global Brands vice-president travel-retail marketing Jose Chao and global marketing director travel-retail Ylva Persson.
(30-May-2006) - The liquor supplier has named Gary Chau as replacement for Ylva Persson, who joined William Grant & Sons as global director of travel-retail and duty-free earlier this year