Bacardi rolls out Bombay Sapphire gift pack

Nicole Mezzasalma

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Bombay Sapphire Reign has been designed exclusively for travel-retail and contains a 1l bottle of the premium gin and a recipe booklet

Liquor supplier Bacardi has begun the global roll-out of a new gift pack for Bombay Sapphire gin, which contains a 1l bottle of the product and a recipe booklet. Created exclusively for duty-free and travel-retail, Bombay Sapphire Reign is already available at Amsterdam Schiphol airport with Schiphol Airport Retail.

Designed by Webb Scarlett deVlam, the new gift box also won the Best Cartonboard Packaging Award on November 5 at the UK Packaging Awards.

Bacardi Global Travel Retail Division marketing director Trent Russell said: “Our premium Bombay Sapphire Reign pack is synonymous with the exceptional cocktails produced Bombay Sapphire gin, both of which provide our consumers with sophisticated gifts during the holiday season.”