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Bacardi breaks boundaries with Bombay Sapphire fragranceBacardi breaks boundaries with Bombay Sapphire fragrance
16-Sep-2003
Bacardi is to embark on a historic first for the travel-retail channel by launching a limited edition fragrance based on the ten fragrant botanicals used to produce premium gin brand Bombay Sapphire.
Bacardi is to embark on a historic first for the travel-retail channel by launching a limited edition fragrance based on the ten fragrant botanicals used to produce premium gin brand Bombay Sapphire. This November's launch of Infusion? a unisex fragrance described as ?clean, light and sophisticated? is the first time a liquor company has extended a brand into the crowded fragrance market, although it is common practice among fashion houses.Bookmark This Article
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(2-Oct-2003) - Bacardi Global Brands is to embark on a historic first for the travel-retail channel by launching a limited-edition fragrance based on the 10 fragrant botanicals used to produce its premium gin brand Bombay Sapphire.
(13-May-2005) - Bacardi will erect a new Bombay Sapphire art installation at Hong Kong International airport this summer, designed by Dutch artist Tord Boontje
(15-Jun-2005) - Bacardi has raised the profile of Bombay Sapphire at London Heathrow's newly-expanded terminal one with the opening of an educational unit to teach passengers about the art of cocktail-making
(1-Feb-2005) - Virgin Atlantic has introduced a speciality Bombay Sapphire cocktail service for Upper Class passengers on its new London?Sydney route, which was inaugurated last month
(15-Jul-2005) - Another high-profile Bombay Sapphire art installation has opened at a major international airport