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Bacardi boss calls for consistencyBacardi boss calls for consistency
John Rimmer
1-Apr-2006
The managing director of Bacardi Global Brands' new worldwide travel-retail and duty-free division Maurice Doyle has explained the strategy behind the supplier's decision to create a dedicated department for the market. He told DFNI that consistency of communication and of product availability would be the company's main goals
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"What we were doing in travel-retail before was very good, but localised," said Doyle. "[Scotch whisky brand] Dewar's, for example, looked different depending on location. To maximise the effectiveness of
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(1-Feb-2006) - As revealed on RavenFox.com (January 16), Bacardi Global Brands has formed a new travel-retail division, to be headed by newly-appointed managing director Maurice Doyle
(16-Jan-2006) - The liquor supplier has set up a new travel-retail department to allow it to place "much greater focus" on the market
(20-Mar-2007) - Former Imperial Tobacco travel-retail head joins Bacardi’s new Global Travel Retail division
(29-Nov-2006) - Bacardi and Pernod Ricard have made big contributions to the growing Global Aviation Security Campaign
(30-May-2006) - The liquor supplier has named Gary Chau as replacement for Ylva Persson, who joined William Grant & Sons as global director of travel-retail and duty-free earlier this year