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BSS calls for “theatre” as category growsBSS calls for “theatre” as category grows
Michael Eaton
19-Feb-2007
Confectionery outperformed all other product categories for Belgian Sky Shops (BSS) at Brussels International airport last year, increasing market share from 17.9% in 2005 to 18.5%
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BSS believes 20% is a realistic target and is continuing with its Lowest Price Worldwide campaign, which has helped to drive praline sales.
Commercial manager Marc Leemans said: “We haven’t........
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(22-Feb-2008) - Belgian Sky Shops expects confectionery and fine foods to be among the key categories in its store at the airport’s new terminal
(19-Oct-2004) - The category is set to boost penetration when Belgian Sky Shops renovates its non-Schengen stores at Brussels Zaventem airport early next year
(4-Sep-2007) - Category sold 50.48% more in August 2007 compared to last year
(5-Sep-2002) -
(1-Jan-2002) - ?The new outlet will have a new name, and will feature a different concept,? Belgian Sky Shops commercial manager Marc Leemans told DFNI.