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BPI to rethink Le Mâle strategyBPI to rethink Le Mâle strategy
1-Feb-2005
Beauté Prestige International (BPI) plans to develop its strategy for Jean Paul Gaultier's Le Mâle men's cosmetics range Tout Beau and skincare portfolio Tout Propre this year in a bid to extend the brand's global presence
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BPI operational marketing group manager travel-retail Valérie Proudhon told DFNI: ?We plan to adapt our strategy to fit customer profiles, space and availability. We want to increase the number of
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