BCBG Max Azria to launch new fragrance

Nicole Mezzasalma


The company has partnered with New Wave Fragrances to launch a new scent in March 2011

Fashion company BCBG Max Azria Group has signed an agreement with manufacturer and distributor New Wave Fragrances to launch a new BCBG Max Azria perfume for women in March 2011. The new fragrance will be launch at more than speciality stores in the US with an international roll-out to Europe, Japan, South Korea, Canada, Mexico, Australia, South America and duty-free stores in the US and Caribbean also planned.

BCBG Max Azria Group founder, designer and CEO Max Azria said: “We are thrilled to be partnering with New Wave Fragrances. Their expertise in the beauty arena and creative vision make them the perfect match as our fragrance licensee."

New Wave Fragrances chairman and CEO Salo Lekach added: “Since [its] inception three short years ago, New Wave has positioned itself as an innovator in the world of fragrance development and distribution. This relationship with BCBG Max Azria gives New Wave the opportunity to translate Max and Lubov Azria's creative and fashion vision into fragrance.”

The packaging of the new BCBG Max Azria fragrance will be designed by packaging designer Lance McGregor and BCBG Max Azria Group chief creative officer Lubov Azria. The signature scent will be created by master perfumers from Givaudan, the world's largest essential oil producer for fine fragrances.

Bookmark This Article

Delicious    Digg    StumbleUpon    Facebook

Your Comments On This Article

- Not displayed on website
Please note:
Only alpha-numeric characters allowed for comments
Security Image:
Please enter image text in the security code field
Security Code:

Related Stories

Articles bearing the symbol  require subscription.

(6-Mar-2012) - The scent by the international pop star will be showcased at the Duty Free Show of the Americas in Orlando
(8-Dec-2011) - The scent is available exclusively at Nuance-Watson (Singapore) duty-free stores ahead of other Asia/Pacific travel-retail and downtown locations
(15-Jan-2007) - Skincare and suncare company Hampton Sun, which specialises in tanning oils, gels and lotions, is to take its first steps into the fragrances market in March with the launch of Privet Bloom
(11-Dec-2013) - Fragrance company Puig has succeeded in creating another masterbrand pillar for Paco Rabanne with the launch of men’s scent Invictus—its biggest ever launch—without detracting sales from 1 Million, according to the company.
(18-May-2001) -