BAT set to dazzle with one-off Lucky Strike

Gavin Lipsith

31-Aug-2006

British-American Tobacco has commissioned a one-off bejeweled Lucky Strike pack celebrating the brand's status as a design icon and its "passion for creativity"

Article Preview:

The pack, valued at $100,000, will be displayed at leading European airports until the end of the year and will be accompanied by the launch of limited-edition, travel-retail exclusive cartons

........
Login To Read More | Subscribe To Read More
Your Comments On This Article

Name:
Email:
- Not displayed on website
Comments:
Please note:
Only alpha-numeric characters allowed for comments
Security Image:
Please enter image text in the security code field
Security Code:
 

Related Stories

Articles bearing the symbol  require subscription.

(12-Jun-2002) - The revolutionary Lucky Strike 451F store opened in Amsterdam in July 2001 may be rolled out to other travel-retail locations, though not necessarily in airports
(1-May-2002) -
(15-Jun-2002) - A renewed emphasis on its international brands is paying dividends for the world?s second-largest tobacco supplier British American Tobacco (BAT).
(15-May-2002) - A new promotional campaign from British American Tobacco intends to change how consumers perceive its leading Lucky Strike brand. By Gavin Lipsith.