BAA takes first multi-branded fashion shop

13-Oct-2001

BAA has brought an independent multi-branded fashion store to its airports, heralding a new direction in its fashion retailing strategy.

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Exclusive: By Kevin Rozario

BAA has brought an independent multi-branded fashion store to its airports, heralding a new direction in its fashion retailing strategy.


London-based American Pie opened a 900sq
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(15-Jun-2004) - German fashion house Marc O'Polo has opened a corner at Stuttgart airport in the multi-branded fashion shop-in-shop concept called Catwalk, developed by Gebr Heinemann
(2-Mar-2002) - Globally recognised brands are a firm favourite at hub airports such as Copenhagen Kastrup where almost half of passengers are in the lucrative transfer category. Retail manager Alan Bork explains the reasoning behind the airport?s fashion selection and why international names generally win out over national ones.
(15-Mar-2005) - More fashion news