BAA plans own-brand travel range

Emily Pacey

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UK airports group BAA has announced plans to launch a range of own-brand travel accessories, including earphones, earplugs, travel adapters, pillows and luggage straps

The products will feature logos based on BAA airports’ black, yellow and white direction signs, including a graphic of a white aeroplane on a black and yellow background.

BAA worked with manufacturer and distributor Design Go to produce the range, which will initially be available in World Duty Free’s store at London Heathrow terminal three before being rolled out across other BAA airports later this year.

The products are the brainchild of BAA communications design manager Nigel Clarke, who said: “Our ‘wayfinding’ symbols are a prime example of iconic information design and stand out like yellow and black beacons as a visual thread through our airports. They instantly say ‘airport’, but the key is that they are simple, and universally and quickly understood by an international audience. It was time to take our wayfinding symbols directly to the consumer and explore their commercial benefits for the first time.”