BAA faces challenge to "tax-free prices" slogan

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UK trading standards officers are investigating complaints about posters at BAA's airports advertising "Tax-free prices for all passengers after security control". Passengers who saw the posters at Stansted airport said they had been misled into believing that all prices would be 17.5% lower than in the high street.

BAA's latest poster campaign carries the slogan "All passengers travelling through BAA airports to any destination - whether within the European Union, to non-EU countries or even on domestic flights - can do their Christmas shopping at tax-free prices."

Head of trading standards for the Stansted area, Christine Wade, confirmed to TRW there had been two complaints. "We're in discussion with our colleagues responsible for other airports where similar posters are on display to decide how to respond," she said.