Azzaro launches new fragrance with Aelia and BSS

Nicole Mezzasalma

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The Elixir men’s fragrance will be available from September exclusively with Aelia and Belgian Sky Shops

Beauty supplier Clarins Group has announced the launch of a new Azzaro fragrance for men, which will be available exclusively in duty-free with retailers Aelia and Belgian Sky Shops from September. Elixir edt will be available in 50ml and 100ml bottles and will be rolled out to the rest of the world next year.

The company based Elixir on its Azzaro Pour Homme scent, which was reinterpreted with a new amber-oriental signature. The fragrance combines notes of bergamot, geranium and lavender with oriental scents (tonka bean, vanilla) and amber accents (benzoin, rockrose). It was created by perfumer Michel Girard for Givaudan.

Elixir edt has a recommended retail price of €51 (£72.40) for the 50ml bottle and €73 ($103.70) for the 100ml version.