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Joe Bates
15-Sep-2006
Effective promotions are crucial if the declining liquer category is to shake off its once-a-year image, but what types of promotion do operators and suppliers believe work best in travel-retail? Joe Bates investigates
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Puppies and liqueurs rarely appear in the same sentence, yet they have more in common than you might think. At Christmas both are often bought by well-intentioned friends and family........
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