Armani Mania breaks out

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Armani Mania is L'Oréal Luxury Products Division's latest bid to boost its presence in the women's fragrances sector. The company will launch the edp in Europe in September, and in the US and Asian markets by the end of the year.

The fragrance follows the successful launch of Sensi White Notes from Armani earlier this year. An Armani Mania bodycare range is expected in 2005.

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Email: pfauron@luxe.loreal.com