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Arden reveals new Gant planArden reveals new Gant plan
15-Dec-2004
Elizabeth Arden is poised to launch a men's fragrance from fashion brand Gant.
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The initiative is the first stage of a three-phase plan that will be followed by a second men's fragrance in 2006 and a men's skincare offer in 2007.
Elizabeth Arden
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(2-Aug-2003) - Elizabeth Arden has acquired the licence to create and distribute Gant fragrances and associated products.
(14-Jan-2005) - Elizabeth Arden has launched the fashion house's first Euro-centric male fragrance, playing on its established sailing theme
(1-Feb-2005) - Elizabeth Arden has created its first men's fragrance aimed at a European audience through its licence with fashion brand Gant
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(13-Jul-2001) -