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Arden chooses Nuance-Watson (HK) for Prevage launchArden chooses Nuance-Watson (HK) for Prevage launch
Gavin Lipsith
26-Jun-2006
The retailer is to be the first company in Hong Kong to stock the eagerly-awaited new anti-ageing treatment
Nuance-Watson (HK) has been chosen to launch a new skincare product jointly developed by Elizabeth Arden and Botox manufacturer Allergan to the Hong Kong market. The retailer has begun stocking Prevage, an antioxidant anti-ageing treatment, at its Temptation Duty Free fragrances and cosmetics stores at Hong Kong International airport.The retailer said that Elizabeth Arden had chosen it to launch the brand in Hong Kong as a result of its history of successful launches. Nuance-Watson is supporting the launch of Prevage with strong promotions, shop front lightboxes, in-store displays and adverts in Hong Kong consumer publications. The product is available at Temptation Duty Free at a discount of up to 40% on other Asian markets.
Prevage contains Idebenone, which is believed to allow skin to repair itself and reverse damage, rather than simply protecting from and neutralising damage. It was previously only available from dermatologists as a prescription anti-ageing cure.
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(15-Dec-2005) - Elizabeth Arden has joined forces with Allergan, the makers of Botox, to launch prestige anti-ageing treatment Prevage, targeted at men and women
(1-Oct-2006) - Nuance-Watson (HK) has introduced anti-ageing skincare line La Colline in Temptation Duty Free beauty stores at Hong Kong International airport (HKIA)
(18-May-2001) -
(1-Aug-2006) - Nuance-Watson (HK) plans to dedicate more space to the growing cosmeceutical—part cosmetic, part pharmaceutical—sector at its Temptation Duty Free fragrance and cosmetics stores at Hong Kong International airport (HKIA)
(3-May-2003) -