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Alternative thinking - niche beauty brandsAlternative thinking - niche beauty brands
3-May-2003
So-called alternative brands are an increasingly common sight in department stores and, perhaps more surprisingly, in duty-free shops. Jane Labous asks alternative brand owners how much of a challenge it has been to persuade travel retailers that smaller brands can sell.
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So-called alternative brands are an increasingly common sight in department stores and, perhaps more surprisingly, in duty-free shops. Jane Labous asks alternative brand owners how much of a challenge it
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(3-May-2003) - DFNI Exclusive: by Jane Labous
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(17-Oct-2001) - While L'Oréal -Luxury Products Division remains faithful to traditional channels of distribution, in particular the department store, there is room for an alternative.
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(13-Dec-2002) - While following the strategy of selective distribution, Ermenegildo Zegna is always ready to take a risk on a well-thought-out alternative retail concept.