Altadis to unveil super-premium Montecristo cigarette brand

15-Oct-2006

Altadis is to introduce its biggest launch in several years at the TFWA World Exhibition in Cannes this month

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Super-premium cigarette brand Montecristo—taking its name from the famous cigar brand owned by Habanos, in which Altadis is a 50% shareholder—will be launched in selected duty-free markets in early 2007,

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