Alpha unveils new duty-free fascia

Nicole Mezzasalma

Print Article E-Mail Article E-Mail Author

The Biza concept will be launched with new stores at Manchester International, Newcastle and East Midlands airports

Retailer Alpha Group has launched a new duty-free fascia. The Biza concept will be introduced in a phased approach to the company’s stores at Manchester International, Newcastle International and Nottingham East Midlands airports in the UK.

According to the retailer, Biza has been developed by working closely with business partners including airports and suppliers and aims to deliver a “contemporary and effective retail experience that is aspirational yet inclusive to customers”. Alpha said the brand name was inspired by the idea of a bazaar of interesting products. The Biza store was designed by HMKM, which has previously been involved in other retail projects such as NikeTown and Selfridges.

Alpha CEO Peter Williams (pictured right with Manchester Airports Group CEO Geoff Muirhead) said: “Biza will genuinely push the boundaries of airport shopping, creating an experience that brings exciting, original design and establishes a unique brand in travel retail—exactly the characteristics that world class retailers consider to be fundamental.”