Alpha plans new store at Liverpool

Tina Milton

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Alpha Airport Shopping plans to open a new store at Liverpool John Lennon airport by the end of 2006

Alpha Airport Shopping is to install a new duty-free outlet at Liverpool John Lennon airport by the end of the year. The store, which will be about 2,000sq ft (185sq m) and situated at a secondary location near the gates, will stock a selection of products from the key duty-free categories including beauty items, toys and confectionery.

The store will complement Alpha's main outlet at Liverpool, where it will expand the space dedicated to beauty by about 250sq ft (23sq m). Beauty occupies 1,000sq ft (93sq m) of the overall store. Alpha head of luxury brands and beauty Jo Evans said: "The new space will allow us to allocate more space to cosmetics and we can therefore move some of the brands off the walls to freestanding cosmetic pods. We also plan to introduce the Vera Wang brand."