Alpha adds new brands
1-Oct-2006
Alpha Airport Shopping has added four new brands to its sunglasses portfolio in a bid to meet increasing passenger demand for Italian fashion brands
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The retailer's main UK stores now stock sunglasses from Missoni, priced at £96–245 ($180–460), Roberto Cavalli, at £122–225 ($229–423) and the cheaper diffusion line Just Cavalli, which sells for £90–120
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(15-Feb-2007) - Following Alpha Airports Group’s seven-year retail contract extension at East Midlands airport, the UK retailer has confirmed that sunglasses will be one of the key categories driving revenues
(3-May-2003) - UK. Alpha Retail has renewed its tax- and duty-free contract at East Midlands airport in the UK, and has opened two new-look stores, branded Alpha Airport Shopping and Alpha Duty Free.
(15-Oct-2005) - Italy may be the home of high-end leathergoods from brands such as Gucci and Fendi, but operator Alpha Retail is finding that mid-market UK brands such as Tula and Radley are proving to be strong sellers in Rome
(15-Aug-2006) - Alpha Retail has added space to its accessories concept Zinq at Rome Fiumicino
(30-Nov-2002) - Dubai Duty Free spokesperson Ria Espenilla tells DFNI: ?A fixed body of staff, who understand and appreciate consumers? needs and are fully trained on all aspects of sunglasses retailing, is always helpful in increasing sales.?

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Alpha adds new brands