Alpha MVKB signs Moët Hennessy deal

Nicole Mezzasalma

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The operator has been granted exclusive distribution rights for the brand in the Maldives for three years

Alpha Airports Group retail arm Alpha MVKB has been granted exclusive distribution rights for Moët Hennessy’s full range of premium champagnes, wines and spirits in the Maldives. The agreement is for an initial term of three years. The brand’s products are already sold in the airport duty-free shop, but the new contract will cover key resorts in the archipelago.

The Moët Hennessy portfolio features champagne brands Dom Pérignon, Krug, Moët & Chandon and Veuve Clicquot, and wine varieties such as Cloudy Bay, Cape Mentelle, Green Point and Terrazas. Other liquor brands include Hennessy cognac, Belvedere vodka and Glenmorangie malt whisky.

Moët Hennessy India and ISC managing director Ashwin Deo said: “With their excellent business credentials and proven experience in this field, Alpha Retail was the perfect company to take on this contract. We trust their judgement implicitly and we are confident that they will have great success with our brands in this market.”

Alpha Retail international director Martin Petchey added: ‘We are delighted that Moët Hennessy has awarded us this exclusive contract. This strengthens Alpha’s position in the Maldives further and allows us to offer a strong selection of fine champagnes, wines and spirits to our discerning customers.”